You are walking along the boardwalk, early in the morning, not before sunrise, not at sunrise, but just after. There are people around. Bikers, runners, people checking out the first waves of the day. Not far from here, people are still rolling out of the bars and clubs and slinking into their hotels. There is personality here, something to be proud of, something to think about, something to revel in. There is style here. Of course, it is not home. No, it is not that.
Home is something else. It is a place inside you. You carry it without everywhere you go, but that is the funny thing: it stays elsewhere too. It comes with you, but only in part, never in whole. With the John Taylor collection, you can make this part of your home a little bigger. You can express yourself a little more fully and tell the world a little more clearly just who you are.
You are not someone who wears what everyone else is wearing. You are not someone who is pulled in by every trend or who looks only to labels as your means of discerning the fashion from the fakes. You are passionate. You care about your life, and we do too. Blending city living with that experience of living on the coast, we are offering an unmatched chance to be fully you, unadulterated, unfiltered, unhinged, uncensored.
We have set a lofty goal for ourselves: to capture the essence of serenity and to complement it with top-quality craftsmanship. Are we up to it? Sure, we like to think we are. We like to think that our timepieces are the perfect addition to your life. Carefully tailoring our timepieces to embody sophistication, cool, and the uniqueness that is you, we are proud of the lifestyle brand we have created.
Go beyond that boardwalk, and there is an even bigger world out there. It lies beyond the crash of the waves. It is bigger than any street. It encompasses everyone you have ever known and will ever know, and it reflects the whole of your life. There is time to enjoy it, too, if only you will take it. That is what John Taylor is really about: taking the time. It does belong to you, after all.
Forget the ordinary. Escape the mundane. Accept only the thrilling, the exciting, the real, the true. Welcome to John Taylor.
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