You are walking along the boardwalk, early in the morning, not before sunrise, not at sunrise, but just after. There are people around. Bikers, runners, people checking out the first waves of the day. Not far from here, people are still rolling out of the bars and clubs and slinking into their hotels. There is personality here, something to be proud of, something to think about, something to revel in. There is style here. Of course, it is not home. No, it is not that.

Home is something else. It is a place inside you. You carry it without everywhere you go, but that is the funny thing: it stays elsewhere too. It comes with you, but only in part, never in whole. With the John Taylor collection, you can make this part of your home a little bigger. You can express yourself a little more fully and tell the world a little more clearly just who you are.

You are not someone who wears what everyone else is wearing. You are not someone who is pulled in by every trend or who looks only to labels as your means of discerning the fashion from the fakes. You are passionate. You care about your life, and we do too. Blending city living with that experience of living on the coast, we are offering an unmatched chance to be fully you, unadulterated, unfiltered, unhinged, uncensored.

We have set a lofty goal for ourselves: to capture the essence of serenity and to complement it with top-quality craftsmanship. Are we up to it? Sure, we like to think we are. We like to think that our timepieces are the perfect addition to your life. Carefully tailoring our timepieces to embody sophistication, cool, and the uniqueness that is you, we are proud of the lifestyle brand we have created.

 Go beyond that boardwalk, and there is an even bigger world out there. It lies beyond the crash of the waves. It is bigger than any street. It encompasses everyone you have ever known and will ever know, and it reflects the whole of your life. There is time to enjoy it, too, if only you will take it. That is what John Taylor is really about: taking the time. It does belong to you, after all.

Forget the ordinary. Escape the mundane. Accept only the thrilling, the exciting, the real, the true. Welcome to John Taylor.

When it comes to style there are hundreds possibly thousands of takes that each and everyone of us could have on which John Taylor watch is perfect for you! 

Being the co-creator I have access to every style and I am kind of glad for that. Every five minutes I change my mind on my favourite style and why. Let me give you a break down on my thoughts on the six different styles. Keep in mind that this is purely my opinion and there are no hard and fast rules on any of the styles. How I choose to style my watch is my opinion and I so value YOUR opinion. When your JT watch arrives make sure that you tag #myjtstory or #johntaylorwatches and we can all have a look how you uniquely style your watch! I am certain that you will inspire not only me but anyone else who sees your picture. 

THE BYRON: The Byron, a famous Australian beach, is to me is our most traditional design. A classic tan strap paired with silver hardware is the ultimate traditionalist. A pair of Chino’s for a guy with a white linen shirt, add in the Byron and you are ready for drinks on the terrace for a sundowner. For a woman, the Byron is gorgeous with dark blue skinny jeans and also that same white linen classic shirt. I would even make the look pop with a red lip. 

THE NOOSA: The Noosa is stunning, clean and crisp white face, with rose gold hardware. I would call Noosa our feminine watch but the call is yours, if you’re a guy who rocks blush and rose gold GO for it! Typically when I look at the Noosa I think pearls, chambray blues and white skinny jeans. 

THE COTTESLOE:  Many people that I have talked to on my travels have assumed the Cottesloe with it’s black face and brown strap is decidedly a male watch. I actually disagree. I believe the black face and tan strap is such a gorgeous strong style and I have worn it myself with either blue jeans and a black top or even a more day appropriate black dress. 

THE WHITEHAVEN:  The Whitehaven is certainly a statement. All white its fresh, minimal and clean appeal makes me imagine white bohemian flowing dresses. The Whitehaven surprised me with it’s versatility. I have worn this during the day with a more relaxed style and even at night with a beige short dress and strappy nude heels. 

THE BELLS: A unisex style and once again an understated elegant watch. Black on black design is truly a gorgeous addition to any outfit. Today I paired a short denim dress with black tights and boots, the Bells looked amazing. Definitely a standout accessory, yet didn’t overwhelm in any way. 

THE BONDI: The Bondi is certainly elegant, black face with gold hardware immediately dresses up any outfit. My dad being a professional is often having to be quite well dressed day to day and the Bondi was a natural choice for him. I think for a man, this style, is a confident expression of style. For me I love to pair the Bondi with lots of gold rings and bracelets to bring out the gold hardware. 

If there was a word that expressed our John Taylor Collections I would say versatile. There isn’t a style I wouldn’t wear, yes I am slightly biased but I do believe in what I have helped to create. As I mentioned above I would LOVE to see what style you end up choosing and how you make your watch work with your lifestyle.